A common story among marketing teams and creators: You pour hours of work into planning your webinar, but barely half of the registered attendees show up.
Is this a failure?
Only if you want it to be.
A webinar should be so much more than a one-time event. It can become the foundation for a growth engine—social media posts, podcasts, blog articles, email campaigns, and more.
The blocker?
It’s just so darn difficult and time-intensive.
You’re hosting and recording on one platform. Then you’re downloading the video and audio (in separate tracks, if you’re lucky) and uploading them to an editing tool—another software you’re paying extra for.
Are you a pro editor? If not, you’re probably paying one to cut, trim, and polish your webinar recording.
Are you a social media wiz? If not, you’ll probably pay one to make content and clips out of your recording.
Before you know it, it’s been a month since the webinar, and everyone has forgotten about it.
Webinar creation and promotion shouldn’t be a grind. That’s why we built an all-in-one webinar solution within Riverside—one platform for hosting, recording, editing, and repurposing webinars in studio quality.
In this guide, we’ll walk you through the entire step-by-step process.
If you’d rather watch a video to learn how to run webinars on Riverside, here’s our video tutorial:
How to plan, record, and repurpose a webinar step-by-step
Now, let’s get into the technical stuff, shall we?
Whether hosting live or recording, Riverside makes planning, recording, and repurposing your webinar a breeze.
We’re going to show you how:
Planning your webinar
What comes before you go live is as important as what comes after.
Riverside helps you schedule your event, invite people to join you, gauge interest, collect your attendee data, and much more.
Step 1: Schedule your webinar
Once you’ve decided on a date and time, you can schedule your webinar in just a few clicks.
From your Riverside Dashboard, click on “Plan” then “Schedule session.”
Fill in all the details (webinar name, date, time, and time zone) and start inviting people to join.
Step 2: Invite guests, producers, and audience members
Invite the people who will be joining the conversation (Guest), team members who will help you run the webinar from behind the scenes (Producer), and your attendees (Audience).
Riverside is also a formidable lead capture tool you can use to collect personal data from your attendees.
Enable the “Audience registration” toggle to create custom fields for your attendees to fill out upon registration.